Co-Founder Sip NZ
Originally from Germany, Caro moved to New Zealand in 2007 and wrote her thesis about marketing New Zealand wine in Germany for NZ Winegrowers. After working for a boutique producer for several years she gained valuable experience at Wine Intelligence in London, finding out what makes global wine consumers tick. She then joined Villa Maria back in New Zealand and put insights into practice as their PR Manager and then Senior Brand Manager before co-founding Sip NZ, a wine marketing studio and wine website, creating a unique and very successful business model that captures both sides of the content marketing movement.
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