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PEJU Winery Announces the Heart of PEJU Collective

PEJU Winery Announces the Heart of PEJU Collective

40th Anniversary program reengages with art in a modern way to celebrate female artists and give back to the Napa Valley community.

Napa, CA (May 22, 2023) – PEJU Winery—the family-owned, female-led winery in the heart of Rutherford—continues its 40th anniversary celebration with the unveiling of The Heart of PEJU Collective. Stemming from the Peju family’s long love affair with art, this project partners the iconic winery with the next generation of artists for a collection of custom wine labels that will grace the limited-release 2019 HB Reserve Cabernet Sauvignon 3L bottles. 

To be sold alongside the wine and custom labels at auction, each lot will also include the original physical art piece and digital ownership of the corresponding NFT (Non-Fungible Token). Proceeds from the collection will benefit Napa’s Monarch Justice Center through The Heart of PEJU program. With a 92-point score from James Suckling and 93+ points from Wine Advocate, the 2019 HB Reserve Cabernet Sauvignon is a cellar treasure, featuring Cabernet Sauvignon from Napa Valley’s famed Rutherford region.

“Both wine and art encourage us to expand our horizons and appreciate the beauty all around us,” said Ariana Peju, co-owner and CEO at PEJU Winery. “Art has always been in our DNA, so at this 40-year milestone, PEJU is looking towards the future as we support emerging artists and give back to our local community.”

The Heart of PEJU Collective features six female artists from around the world, all with a differentiated aesthetic and loyal following. Brought together by program liaison ThreeSpaces—a pioneering company bridging Web3 and the real world by partnering digital artists with brands and businesses to bring their creations to the physical space—the talented lineup includes Love Ablan from New York, New York; Robin Gibson of Oakland, California; Sarana Haeata from Alice Springs, Australia; Anna Judd of Mendocino, California; Danielle King from Albany, New York; and Wildy Martinez of Charlotte, North Carolina.

“These six artists were chosen for their artistic talents, distinctive styles, and diverse range of perspectives,” said Debra Nipp, Co-Founder & Creative Director at ThreeSpaces. “This particular lineup understands the value in diversity, recognizes that there is no single standard for beauty or artistic expression. For this first-of-kind project, it was important to bring together artists that understood the importance of working together to drive social change as we lift up female voices and give back to communities in need.”

The Monarch Justice Center will receive a portion of proceeds from The Heart of PEJU Collective auction, which will take place online later this summer. This donation comes on top of the $40,000 that the Peju family has pledged to the organization in 2023 in honor of the winery’s 40th anniversary. On a mission to create a safer, more equitable community where everyone can thrive, The Monarch Justice Center supports the families of Napa Valley and provides comprehensive care, advocacy, and resources to all survivors of trauma and abuse.

More information about The Heart of PEJU Collective and the artists involved can be found here. To learn more about PEJU and the 40th Anniversary, visit and follow along on Instagram and Facebook @pejuwinery for the latest events, releases, and news.

About PEJU Winery

Situated in the heart of Napa Valley, PEJU Winery was founded by industry trailblazers Tony and Herta “HB” Peju, who broke the mold and designed the Wine Country experience that guests know and love today. A family-owned and operated estate comprising six vineyard estates totaling 616 acres, PEJU is now helmed by second-generation owners Lisa and Ariana Peju alongside longtime winemaker Sara Fowler. The Rutherford estate is an ode to beauty, in wine and art alike, anchored by a whimsical 50-foot tower, immaculate gardens, a curated sculpture collection, and a stunning stained glass window from 1906. Known for its warm hospitality and approachable exploration, PEJU crafts wines for every palette and offers unique tasting and pairing experiences at the estate that highlight each varietal. PEJU will celebrate its 40th Anniversary in 2023, and more information can be found at

About ThreeSpaces

ThreeSpaces is a Web3 art tech company located in the Bay Area. This women-led team matches artists with businesses and brands to create innovative collaborations. ThreeSpaces guides its clients using cutting edge blockchain technology to propel their brands forward and to give them access to artists with shared values, namely a commitment to diversity and socially responsible practices. More information can be found at

PR Contact:

Hannah Roberts

Cinch PR