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PARRA Wine Co Tempranillo 2019

PARRA Wine Co Tempranillo 2019

I’m excited to introduce my first commercial wine to the world.” – Sam Parra, Proprietor & Winemaker


I fell in love with Tempranillo when I visited Rioja, Spain. The Tempranillo for my first commercial release comes from Zenith Vineyard which is one of my favorite vineyards throughout the entire Willamette Valley. Zenith Vineyard is a grand cru quality vineyard and I feel very lucky to purchase this varietal from them.





PARRA Wine Co was established in 2019 by proprietor Sam Parra. His last name is a Spanish and Portuguese surname meaning grapevine or trellis. Born and raised in St. Helena, CA, he was destined to be in the wine industry. After 15 years in the wine industry throughout Napa and Sonoma counties, he moved to the Willamette Valley in the summer of 2016. Through previous business trips Sam first visited this beautiful valley in 2000.

PARRA Wine Co will remain a boutique, hand crafted wine producer. Over the years Sam has cultivated friendships with highly respected growers. Sam will showcase single vineyard wines from the great state of Oregon, SALUD!!


A small group of Oregon winery owners and winemakers who share a Hispanic background and have come together to celebrate Hispanic Heritage Month from September 15th to October 15th, 2020 in order to share our stories, display the diversity of the Hispanic cultures which span most of Latin America and Spain, and as small business owners give back to the Spanish-speaking community in Oregon.

To commemorate the Celebrating Hispanic Roots initiative, Sam is offering a 2-pack of his 2019 Tempranillo. 10% of sales will be donated to the Latino Partnership Program of the Oregon Community Foundation which funds efforts within education, leadership development and community bridge building that address social and economic issues within Oregon’s Latinx/o community. Click here to learn more.